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The 14 Best Words That Get People to Open Email

Mailchimp’s set of popular words coming from a dataset of over 9.5 billion emails:
posts, jobs, survey, week’s, e-newsletter, issue, digest

Hubspot’s top 7 words pulled from data from over 500,000 emails:
secret, e-sales, awesome, skills, ebook, helpful, shipping

Source: www.mequoda.com