Sync your eCommerce store with Mailchimp

If you are running an eCommerce store powered by WooCommerce, a free plugin you could be using to help develop your eCommerce marketing strategy is Mailchimp for WooCommerce.

mailchimp

Mailchimp is an award-winning email marketing service that you can use for free if you have less than 2,000 contacts, making it perfect for small growing businesses or stores that are just starting out.

The first thing you need to do is sign up for a Mailchimp account which takes less than a minute and doesn’t require a credit card. As soon as that’s done, you need to install the Mailchimp for WooCommerce plugin on your WordPress site.

The plugin automatically syncs your customers and their purchase data with your Mailchimp account, allowing you to easily send out targeted email campaigns.

Sending out emails is relatively easy. Once the sync is completed, you view your audience (subscribers) through Mailchimp’s intuitive dashboard and then use the drag and drop builder to create emails for your email campaign. After you’ve sent a campaign, you can view engagement stats for open and click rates.

Email marketing is still the most effective marketing tool as it tends to have a higher return than other marketing channels, and Mailchimp makes it easy to market your business.

Looking for help with email campaigns? We can provide WordPress and Mailchimp support as and when needed. Why not get in touch and tell us about your business and its goals.

WooCommerce abandoned cart recovery

Shopping cart abandonment is not a new phenomenon for eCommerce stores. According to the Baymard Institute the average online shopping cart abandonment rate is as high as 69.80% and just a natural consequence of how people use eCommerce sites.

Their latest quantitative study cites a number of reasons for abandonment with the main one being online shoppers using carts like wish lists, looking for the best deals and abandoning them before checkout.

Other reasons included too high shipping costs, needing to create an account or too complicated checkout processes. The full list is below:

abandoned cart stats

So what can online retailers do to bring back users and encourage them to complete their purchase?

Besides hiring an eCommerce website developer to make design changes and rethinking fees, a popular strategy for store owners is to send out abandoned cart emails – emails that remind customers they have items in their cart and encouraging them to complete the checkout process.

If you use WooCommerce to power your WordPress eCommerce store a good abandoned cart plugin is Abandoned Cart Lite for WooCommerce.

abandoned cart plugin

The plugin has free and paid versions but the free version works just fine to capture email addresses for follow up emails.

Once you’ve installed the plugin you’ll need to decide on the kind of recovery email you want to send. There is a default email template that follows the standard WooCommerce template style, or you can add your own email code into the editor.

Next, it’s worth searching for ‘cart abandonment email best practices’ to help with subject line and copy ideas. For example, humour can have an impact on the minds of the people but is humor right for your brand? There are a wealth of posts out there dedicated to getting the best open rates and recovering lost sales.

The plugin template section has a preview and send test email function so you can check layout and content before you enable recovery mode.

There’s no such thing as the perfect abandoned cart email, so test out different subject lines, copy and sending times to see which emails convert into sales.

Track only genuine visitor carts

Open your robots.txt file and add the following lines to prevent bots crawling the Cart, Checkout and My Account pages and creating false visitor carts.

User-Agent: *
Disallow: /*add-to-cart=*
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/

You can read more here: Track only genuine visitor carts.

5 must have WordPress plugins

Whenever we develop a WordPress website we carefully select plugins that enhance functionality without compromising performance. Here are 5 tried and trusted plugins that boost security and help with SEO.

01. Wordfence

wordfence
Site security should be at the very top of your plugin list. Wordfence is a free WordPress security plugin that comes with a Web Application Firewall (WAF) to identify and block malicious traffic. It helps to prevent hacking, malware, DDOS and brute force attacks.

02. Email address encoder

email encoder
Email address encoder is a free lightweight plugin that protects your email addresses from email harvesting robots that automatically browse the web collecting email addresses. It encodes emails in posts, pages, CPTs and widgets into decimal and hexadecimal entities without any need for JavaScript. Beat the spammers with this neat little plugin.

03. Cache Enabler

cache plugin
Cache Enabler is a free lightweight WordPress cache plugin that helps to improve site performance by generating static HTML files to reduce the resource intensive process of database queries. It lowers page load time and time to first byte for a better user experience and a ranking boost. Cache enabler also offers WebP support without any need for JavaScript.

04. Yoast SEO

yoast
Yoast SEO is a free WordPress SEO plugin that helps to boost site traffic. It allows you to configure titles and meta descriptions and set focus keywords to analyze your content for quality and readability and maximise on page SEO. It also generates an advanced XML sitemap that lets Google index your site better.

05. Blogvault

blogvault
Blogvault is a reliable WordPress backup plugin with daily backups stored offsite on secure servers. It is a paid plugin service but worth the peace of mind that should anything go wrong with your site you can restore it to an earlier working version. It also offers a test restore feature so you can check backups were successful.

Speed up your WordPress Site

Page speed has a direct effect on search rankings, and a faster site also improves the user experience of your website visitors. So here are some easy tips to speed up your WordPress website.

01. Optimize your images

smushit
Large images slow down your site frustrating users. Smush is a great compression tool that uses non-lossy image optimization to reduce file size without compromising on quality. It helps to improve page loading time and your Google Page Speed.

02. Optimize your HTML, CSS & JS

Optimize your HTML, CSS & JS
Fast Velocity Minify combines CSS and JavaScript files so your server deals with fewer requests. It works out of the box and requires little configuration. But after installing it, be sure to check your site in incognito mode to ensure it looks great to logged out users. It can conflict with some themes and plugins.

03. Cache your site

supercache
WP Super Cache works by serving up static HTML files of each page on your website instead of processing heavier WordPress PHP scripts, reducing database queries and the load on your server. It helps to improve the speed and performance of your website.

04. Remove slow plugins

usage dd
UsageDD adds a small box at the bottom of your page (only visible to admins) that shows the number of database queries, memory used, time to first byte (TTFB) and the time to generate a full page. It can help you find out which plugins are heavy on resources and slowing down your site.