Nice article on Campaign Monitor examining subject lines for retail newsletters. Worth noting that research shows 28% of subscribers sign up for a company’s email list to stay informed, and another 27% subscribe to save money.
Click here to read more.
Great post by Privy on the best marketing channels for email list growth. They’ve released findings on four of their commonly used channels: Website, Twitter, Organic Facebook and Paid Facebook. If your goal is pure email list growth, Facebook is a great channel to focus on after your website. However, if your goal is to focus on high-converting email signups, your website and Twitter are the best channels. Read the full post.
Mailchimp’s set of popular words coming from a dataset of over 9.5 billion emails:
posts, jobs, survey, week’s, e-newsletter, issue, digest
Hubspot’s top 7 words pulled from data from over 500,000 emails:
secret, e-sales, awesome, skills, ebook, helpful, shipping