Free SEO tools

People rarely look beyond the first page of Google search results so it’s important to get on page one and and stay there. These free SEO tools can help highlight any problems your site has that need fixing.

01. What’s my SERP

serp checker

Know your actual search ranking for keywords to gauge your SEO efforts and ensure they are moving in the right direction. Whatsmyserp is a powerful rank & serp tracking tool completely free to use.

02. Google Analytics

google analytics

Google is the number one choice when it comes to search engines so you should use Google Analytics to track website activity such as session duration, pages per session, bounce rate … of website visitors, along with information on the source of the traffic.

03. Google Search Console

google search console

Measure your site’s traffic, see your keyword performance, fix issues that harm your Google ranking and receive messages about how your website is performing with Google Search Console.

04. Google My Business

google my business

Stand out and gain more visibility on Google with a free business profile. Google My Business is an effective SEO and lead generation tool. If you haven’t already claimed your business page you should do so today.

05. Test your structured data

Test your structured data

Check if your web page supports rich results and schema markup. Structured data lets Google and other web platforms automatically read your site and directly pull product data from your HTML.

06. PageSpeed Insights

PageSpeed Insights

Speed is a ranking factor so it’s important to optimize your site with best practices. PageSpeed Insights can help do just that. It reports on the performance of a page on both desktop and mobile devices and provides recommendations from Google on how to improve your page speed.

07. Lighthouse


Improve the quality of your website with Lighthouse. It can be used to test web page performance, accessibility, best practices, identify SEO opportunities and validate the aspects of a progressive web app.

08. Bing Webmaster Tools

Bing Webmaster Tools

While most people tend to search with Google, Bing should not be discounted as a good source of traffic. Bing Webmaster Tools works much like Google Search Console and can provide an overview of insights into improving your ranking.

09. Siteliner


Siteliner lets you explore your website for issues that affect your SEO like duplicate content and broken links so you can fix them easily.

10. SEO Site Checkup

SEO Site Checkup

Analyze your SEO issues with SEO Site Checkup. Run a check on your site and get a comprehensive report on common SEO issues or server and security problems.