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Micro-Moments changing the rules

Interesting article on thinkwithgoogle.com about micro-moments when people use their smartphones to learn/discover/watch/buy something.

  • Of leisure travelers who are smartphone users, 69% search for travel ideas during spare moments, like when they’re standing in line or waiting for the subway. Nearly half of those travelers go on to book their choices through an entirely separate channel.
  • Of smartphone users, 91% look up information on their smartphones while in the middle of a task.
  • Of smartphone users, 82% consult their phones while they’re standing in a store deciding which product to buy. One in 10 of those end up buying a different product than they had planned.
  • Of online consumers, 69% agree that the quality, timing, or relevance of a company’s message influences their perception of a brand.

Read more about micro-moments at thinkwithgoogle.com/micromoments.