If you are running an eCommerce store powered by WooCommerce, a free plugin you could be using to help develop your eCommerce marketing strategy is Mailchimp for WooCommerce.
Mailchimp is an award-winning email marketing service that you can use for free if you have less than 2,000 contacts, making it perfect for small growing businesses or stores that are just starting out.
The first thing you need to do is sign up for a Mailchimp account which takes less than a minute and doesn’t require a credit card. As soon as that’s done, you need to install the Mailchimp for WooCommerce plugin on your WordPress site.
The plugin automatically syncs your customers and their purchase data with your Mailchimp account, allowing you to easily send out targeted email campaigns.
Sending out emails is relatively easy. Once the sync is completed, you view your audience (subscribers) through Mailchimp’s intuitive dashboard and then use the drag and drop builder to create emails for your email campaign. After you’ve sent a campaign, you can view engagement stats for open and click rates.
Email marketing is still the most effective marketing tool as it tends to have a higher return than other marketing channels, and Mailchimp makes it easy to market your business.
Looking for help with email campaigns? We can provide WordPress and Mailchimp support as and when needed. Why not get in touch and tell us about your business and its goals.
Here are a few free and useful eCommerce tools that can help to enhance your store and boost sales.
01. Keyword research
Find the right keywords to use with Google Ads Keyword Planner.
02. SERP checker
Check your website’s Google search ranking position instantly with Whatsmyserp. If you’ve ever wondered how your site ranks for certain keywords this tool will let you know.
Hotjar records your visitor’s interaction and through heatmaps, surveys and feedback polls gives you the big picture of how to improve the user experience.
Reach the right people on Instagram with GravTag. Use relevant hashtags to connect with people who have liked and engaged with similar content.
05. Email marketing
Email marketing, ads, landing pages, and automation tools to grow your business with Mailchimp.
06. Online image editor
Photopea is a free and easy to use online photo editor that can work with raster and vector graphics.
07. Image compression
Squoosh allows you to reduce the size of your images without compromising quality. A faster loading site is a better user experience and can boost SEO.
08. Free stock photos
Download high-resolution images and photos for free from Unsplash that can be used for both commercial and personal projects.
How to set up your GDPR-friendly Mailchimp signup forms – some things you should know:
- Enabling GDPR fields on your signup forms does not make you compliant. It’s the first step of the process. To collect consent from new and existing contacts, you’ll set up your forms, create a segment, and send a consent campaign.
- GDPR forms are not compatible with Mailchimp Subscribe.
- GDPR forms are only compatible with certain styles of pop-up forms.
- Mailchimp offers tools and information as a resource, but we don’t offer legal advice. We recommend you contact your legal counsel to find out how the GDPR affects you.
Read how to set up your GDPR-friendly signup form
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