Sync your eCommerce store with Mailchimp

If you are running an eCommerce store powered by WooCommerce, a free plugin you could be using to help develop your eCommerce marketing strategy is Mailchimp for WooCommerce.

mailchimp

Mailchimp is an award-winning email marketing service that you can use for free if you have less than 2,000 contacts, making it perfect for small growing businesses or stores that are just starting out.

The first thing you need to do is sign up for a Mailchimp account which takes less than a minute and doesn’t require a credit card. As soon as that’s done, you need to install the Mailchimp for WooCommerce plugin on your WordPress site.

The plugin automatically syncs your customers and their purchase data with your Mailchimp account, allowing you to easily send out targeted email campaigns.

Sending out emails is relatively easy. Once the sync is completed, you view your audience (subscribers) through Mailchimp’s intuitive dashboard and then use the drag and drop builder to create emails for your email campaign. After you’ve sent a campaign, you can view engagement stats for open and click rates.

Email marketing is still the most effective marketing tool as it tends to have a higher return than other marketing channels, and Mailchimp makes it easy to market your business.

Looking for help with email campaigns? We can provide WordPress and Mailchimp support as and when needed. Why not get in touch and tell us about your business and its goals.

eCommerce resources for online stores

Here are a few free and useful eCommerce tools that can help to enhance your store and boost sales.

01. Keyword research

keyword planner

Find the right keywords to use with Google Ads Keyword Planner.

02. SERP checker

serp checker

Check your website’s Google search ranking position instantly with Whatsmyserp. If you’ve ever wondered how your site ranks for certain keywords this tool will let you know.

03. Hotjar

Hotjar

Hotjar records your visitor’s interaction and through heatmaps, surveys and feedback polls gives you the big picture of how to improve the user experience.

04. GravTag

GravTag

Reach the right people on Instagram with GravTag. Use relevant hashtags to connect with people who have liked and engaged with similar content.

05. Email marketing

Email marketing

Email marketing, ads, landing pages, and automation tools to grow your business with Mailchimp.

06. Online image editor

Online image editor

Photopea is a free and easy to use online photo editor that can work with raster and vector graphics.

07. Image compression

Squoosh allows you to reduce the size of your images without compromising quality. A faster loading site is a better user experience and can boost SEO.

08. Free stock photos

Free stock photos

Download high-resolution images and photos for free from Unsplash that can be used for both commercial and personal projects.

Mailchimp GDPR

Mailchimp GDPR

How to set up your GDPR-friendly Mailchimp signup forms – some things you should know:

  • Enabling GDPR fields on your signup forms does not make you compliant. It’s the first step of the process. To collect consent from new and existing contacts, you’ll set up your forms, create a segment, and send a consent campaign.
  • GDPR forms are not compatible with Mailchimp Subscribe.
  • GDPR forms are only compatible with certain styles of pop-up forms.
  • Mailchimp offers tools and information as a resource, but we don’t offer legal advice. We recommend you contact your legal counsel to find out how the GDPR affects you.
  • If you’re located in the EU or use Mailchimp to market to anyone in the EU, review Section 20 of our Terms of Use and Section 5.E.(ii) of our Privacy Policy. These sections include important information about how Mailchimp treats EU data, and what you should do if you’re keeping EU data in your Mailchimp account.

Read how to set up your GDPR-friendly signup form