Mailchimp is an award-winning email marketing service that you can use for free if you have less than 2,000 contacts, making it perfect for small growing businesses or stores that are just starting out.
The first thing you need to do is sign up for a Mailchimp account which takes less than a minute and doesn’t require a credit card. As soon as that’s done, you need to install the Mailchimp for WooCommerce plugin on your WordPress site.
The plugin automatically syncs your customers and their purchase data with your Mailchimp account, allowing you to easily send out targeted email campaigns.
Sending out emails is relatively easy. Once the sync is completed, you view your audience (subscribers) through Mailchimp’s intuitive dashboard and then use the drag and drop builder to create emails for your email campaign. After you’ve sent a campaign, you can view engagement stats for open and click rates.
Email marketing is still the most effective marketing tool as it tends to have a higher return than other marketing channels, and Mailchimp makes it easy to market your business.
Looking for help with email campaigns? We can provide WordPress and Mailchimp support as and when needed. Why not get in touch and tell us about your business and its goals.