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WooCommerce abandoned cart recovery

Shopping cart abandonment is not a new phenomenon for eCommerce stores. According to the Baymard Institute the average online shopping cart abandonment rate is as high as 69.80% and just a natural consequence of how people use eCommerce sites.

Their latest quantitative study cites a number of reasons for abandonment with the main one being online shoppers using carts like wish lists, looking for the best deals and abandoning them before checkout.

Other reasons included too high shipping costs, needing to create an account or too complicated checkout processes. The full list is below:

abandoned cart stats

So what can online retailers do to bring back users and encourage them to complete their purchase?

Besides hiring an eCommerce website developer to make design changes and rethinking fees, a popular strategy for store owners is to send out abandoned cart emails – emails that remind customers they have items in their cart and encouraging them to complete the checkout process.

If you use WooCommerce to power your WordPress eCommerce store a good abandoned cart plugin is Abandoned Cart Lite for WooCommerce.

abandoned cart plugin

The plugin has free and paid versions but the free version works just fine to capture email addresses for follow up emails.

Once you’ve installed the plugin you’ll need to decide on the kind of recovery email you want to send. There is a default email template that follows the standard WooCommerce template style, or you can add your own email code into the editor.

Next, it’s worth searching for ‘cart abandonment email best practices’ to help with subject line and copy ideas. For example, humour can have an impact on the minds of the people but is humor right for your brand? There are a wealth of posts out there dedicated to getting the best open rates and recovering lost sales.

The plugin template section has a preview and send test email function so you can check layout and content before you enable recovery mode.

There’s no such thing as the perfect abandoned cart email, so test out different subject lines, copy and sending times to see which emails convert into sales.

Track only genuine visitor carts

Open your robots.txt file and add the following lines to prevent bots crawling the Cart, Checkout and My Account pages and creating false visitor carts.

User-Agent: *
Disallow: /*add-to-cart=*
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/

You can read more here: Track only genuine visitor carts.

Protect your privacy with the best Ad Blockers

Getting tracked online is something many of us have come to accept and sometimes even joke about. But safeguarding your privacy and security should be taken seriously as it’s not only about some websites harvesting personal information.

Banners and popup ads can be infuriating, slowing down page load time and cluttering up your browser window. But there is also the real risk of Malvertising – advertising to distribute malware.

Malverts can appear on any website and need little to no user interaction. They contain a tiny piece of code directing you to criminal servers without opening a new browser window so you’re not even aware of it.

So how best to browse securely and protect your personal data? Install an ad blocker. Here are our two favourite ones and a third that currently only works for Chrome.

01. Ghostery

ghostery
Ghostery let’s you browse smarter by showing which companies are tracking you and allowing you to choose which trackers to block. The built-in ad blocker removes ads to improve speed and eliminate clutter. Available for Chrome, Firefox, Edge and Opera.

02. Adblock

adblock
Adblock is probably the best known ad blocking software. It stops annoying pop-ups, banners and video ads which slow down your web page loading time and can distract you from the content you’re trying to read. Available for Chrome, Firefox, Edge, Safari, iOS and Android.

03. Stands

stands ad block
Stands works much the same way as Ghostery and Adblock and is a great fallback to have installed. Some websites are savvy to Ghostery and Adblock and will ask you to disable your ad blocking software to continue browsing. So a lesser known ad blocker to keep blocking ads is worth having. Available for Chrome.

5 must have WordPress plugins

Whenever we develop a WordPress website we carefully select plugins that enhance functionality without compromising performance. Here are 5 tried and trusted plugins that boost security and help with SEO.

01. Wordfence

wordfence
Site security should be at the very top of your plugin list. Wordfence is a free WordPress security plugin that comes with a Web Application Firewall (WAF) to identify and block malicious traffic. It helps to prevent hacking, malware, DDOS and brute force attacks.

02. Email address encoder

email encoder
Email address encoder is a free lightweight plugin that protects your email addresses from email harvesting robots that automatically browse the web collecting email addresses. It encodes emails in posts, pages, CPTs and widgets into decimal and hexadecimal entities without any need for JavaScript. Beat the spammers with this neat little plugin.

03. Cache Enabler

cache plugin
Cache Enabler is a free lightweight WordPress cache plugin that helps to improve site performance by generating static HTML files to reduce the resource intensive process of database queries. It lowers page load time and time to first byte for a better user experience and a ranking boost. Cache enabler also offers WebP support without any need for JavaScript.

04. Yoast SEO

yoast
Yoast SEO is a free WordPress SEO plugin that helps to boost site traffic. It allows you to configure titles and meta descriptions and set focus keywords to analyze your content for quality and readability and maximise on page SEO. It also generates an advanced XML sitemap that lets Google index your site better.

05. Blogvault

blogvault
Blogvault is a reliable WordPress backup plugin with daily backups stored offsite on secure servers. It is a paid plugin service but worth the peace of mind that should anything go wrong with your site you can restore it to an earlier working version. It also offers a test restore feature so you can check backups were successful.

Free SEO tools

People rarely look beyond the first page of Google search results so it’s important to get on page one and and stay there. These free SEO tools can help highlight any problems your site has that need fixing.

01. What’s my SERP

serp checker

Know your actual search ranking for keywords to gauge your SEO efforts and ensure they are moving in the right direction. Whatsmyserp is a powerful rank & serp tracking tool completely free to use.

02. Google Analytics

google analytics

Google is the number one choice when it comes to search engines so you should use Google Analytics to track website activity such as session duration, pages per session, bounce rate … of website visitors, along with information on the source of the traffic.

03. Google Search Console

google search console

Measure your site’s traffic, see your keyword performance, fix issues that harm your Google ranking and receive messages about how your website is performing with Google Search Console.

04. Google My Business

google my business

Stand out and gain more visibility on Google with a free business profile. Google My Business is an effective SEO and lead generation tool. If you haven’t already claimed your business page you should do so today.

05. Test your structured data

Test your structured data

Check if your web page supports rich results and schema markup. Structured data lets Google and other web platforms automatically read your site and directly pull product data from your HTML.

06. PageSpeed Insights

PageSpeed Insights

Speed is a ranking factor so it’s important to optimize your site with best practices. PageSpeed Insights can help do just that. It reports on the performance of a page on both desktop and mobile devices and provides recommendations from Google on how to improve your page speed.

07. Lighthouse

lighthouse

Improve the quality of your website with Lighthouse. It can be used to test web page performance, accessibility, best practices, identify SEO opportunities and validate the aspects of a progressive web app.

08. Bing Webmaster Tools

Bing Webmaster Tools

While most people tend to search with Google, Bing should not be discounted as a good source of traffic. Bing Webmaster Tools works much like Google Search Console and can provide an overview of insights into improving your ranking.

09. Siteliner

Siteliner

Siteliner lets you explore your website for issues that affect your SEO like duplicate content and broken links so you can fix them easily.

10. SEO Site Checkup

SEO Site Checkup

Analyze your SEO issues with SEO Site Checkup. Run a check on your site and get a comprehensive report on common SEO issues or server and security problems.