Here are 5 reasons why you should be blogging if you are a business:
- It’s a free marketing tool
- Search engines will crawl your site more often
- You will get more traffic and be more visible
- It can humanise your business/brand
- It can help you connect with your customers
A business that uses its blog to great effect is Martin Phillips Studio. Martin blogs a great deal about his wedding shoots, fostering relationships with potential clients and in the process driving traffic to his site.