Martin Phillips is an award winning wedding & portrait photographer based in Porthcawl.

Martin was keen to find a reliable partner that could deliver a website with a unique visual design and wide range of features. He had a clear idea about the look of the site along with site key functionality, so I sat down with him and Julie, his wife and business partner, to discuss the project at some length.

I later translated these ideas into mock-ups illustrating the website functionality, design and e-commerce procedure and then worked closely with them both to create a simple and effective creative design that expressed the Martin Phillips Studio brand as a whole.

The site is built on the WordPress platform so the content management system is stable, feature rich and easy to use. It features a powerful image gallery linked to a PayPal cart system so when client galleries are created, prints are easily made available to order online. The blog plays a vital role and Martin uses it to full effect to display his photo journalistic approach to prospective clients. Posts feature social media links so users are able to tweet, like and pin posts, helping to drive traffic to his site. Twitter and Facebook accounts are linked and automatically updated when a blog post is published to take advantage of these powerful marketing tools.

The newsletter sign up feature is linked to the Mailchimp Email Marketing Service, so subscribers are automatically added to a main mailing list. A custom HTML email template was designed and built, in keeping with his brand, and installed into Mailchimp so Martin is able to easily edit all content for weekly newsletters making it a cost effective mailing solution.

Martin now has an end-to-end solution to display his work, sell effectively online and showcase his reportage style.

Read: Martin’s testimonial

Visit the site: www.martinphillipsstudio.com